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Authors: Mezinskis, JP Honos-Webb, L Kropp, F Somoza, E
Citation: Jp. Mezinskis et al., The measurement of craving, J ADDICT D, 20(3), 2001, pp. 67-85

Authors: Cho, B Kwon, U Gentry, JW Jun, S Kropp, F
Citation: B. Cho et al., Cultural values reflected in theme and execution: A comparative study of US and Korean television commercials, J ADVERT, 28(4), 1999, pp. 59-73
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