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Citation: Kumar, Vineet et Srinivasan, Kannan, Commentary on "Predicting Customer Value Using Clumpiness", Marketing science , 34(2), 2015, pp. 209-213

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Citation: Derdenger, Timothy et Kumar, Vineet, The Dynamic Effects of Bundling as a Product Strategy, Marketing science , 32(6), 2013, pp. 827-859

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Citation: Kireyev, Pavel et al., Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy, Marketing science , 36(6), 2017, pp. 908-930

Authors: Kumar, Vineet Gordon, Brett R. Srinivasan, Kannan

Citation: Kumar, Vineet et al., Competitive Strategy for Open Source Software, Marketing science , 30(6), 2011, pp. 1066-1078