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Commentary on "Predicting Customer Value Using Clumpiness"
Authors
Kumar, Vineet
Srinivasan, Kannan
Citation
Kumar, Vineet et Srinivasan, Kannan, Commentary on "Predicting Customer Value Using Clumpiness", Marketing science , 34(2), 2015, pp. 209-213
Journal title
Marketing science
→
ACNP
ISSN journal
07322399
Volume
34
Issue
2
Year of publication
2015
Pages
209 - 213
Database
ACNP
SICI code
Abstract
This series of discussions presents commentaries and a reply on Zhang et al. [Zhang Y, Bradlow ET, Small DS (2015) Predicting customer value using clumpiness: From RFM to RFMC. Marketing Sci. 34(2):195.208].