AAAAAA

   
Results: 1-17 |
Results: 17
CUSTOMER REACTIONS TO VARIETY - TOO MUCH OF A GOOD THING
Authors: LEHMANN DR
Citation: Dr. Lehmann, CUSTOMER REACTIONS TO VARIETY - TOO MUCH OF A GOOD THING, Journal of the Academy of Marketing Science, 26(1), 1998, pp. 62-65
DESIGNING THE NEXT STUDY FOR MAXIMUM IMPACT
Authors: FARLEY JU LEHMANN DR MANN LH
Citation: Ju. Farley et al., DESIGNING THE NEXT STUDY FOR MAXIMUM IMPACT, Journal of marketing research, 35(4), 1998, pp. 496-501
ALPHA-INFLATION - THE IMPACT OF ELIMINATING SCALE ITEMS ON CRONBACH ALPHA
Authors: KOPALLE PK LEHMANN DR
Citation: Pk. Kopalle et Dr. Lehmann, ALPHA-INFLATION - THE IMPACT OF ELIMINATING SCALE ITEMS ON CRONBACH ALPHA, Organizational behavior and human decision processes, 70(3), 1997, pp. 189-197
THE LONG-TERM IMPACT OF PROMOTION AND ADVERTISING ON CONSUMER BRAND CHOICE
Authors: MELA CF GUPTA S LEHMANN DR
Citation: Cf. Mela et al., THE LONG-TERM IMPACT OF PROMOTION AND ADVERTISING ON CONSUMER BRAND CHOICE, Journal of marketing research, 34(2), 1997, pp. 248-261
A STOCHASTIC MULTIDIMENSIONAL UNFOLDING APPROACH FOR REPRESENTING PHASED DECISION OUTCOMES
Authors: DESARBO WS LEHMANN DR CARPENTER G SINHA I
Citation: Ws. Desarbo et al., A STOCHASTIC MULTIDIMENSIONAL UNFOLDING APPROACH FOR REPRESENTING PHASED DECISION OUTCOMES, Psychometrika, 61(3), 1996, pp. 485-508
REFLECTIONS ON A METAANALYSIS OF APPLICATIONS OF DIFFUSION-MODELS
Authors: SULTAN F FARLEY JU LEHMANN DR
Citation: F. Sultan et al., REFLECTIONS ON A METAANALYSIS OF APPLICATIONS OF DIFFUSION-MODELS, Journal of marketing research, 33(2), 1996, pp. 247-249
EMPIRICAL MARKETING GENERALIZATION USING METAANALYSIS
Authors: FARLEY JU LEHMANN DR SAWYER A
Citation: Ju. Farley et al., EMPIRICAL MARKETING GENERALIZATION USING METAANALYSIS, Marketing science, 14(3), 1995, pp. 36-46
USING FUZZY SET-THEORETIC TECHNIQUES TO IDENTIFY PREFERENCE RULES FROM INTERACTIONS IN THE LINEAR-MODEL - AN EMPIRICAL-STUDY
Authors: MELA CF LEHMANN DR
Citation: Cf. Mela et Dr. Lehmann, USING FUZZY SET-THEORETIC TECHNIQUES TO IDENTIFY PREFERENCE RULES FROM INTERACTIONS IN THE LINEAR-MODEL - AN EMPIRICAL-STUDY, Fuzzy sets and systems, 71(2), 1995, pp. 165-181
THE EFFECTS OF ADVERTISED AND OBSERVED QUALITY ON EXPECTATIONS ABOUT NEW PRODUCT QUALITY
Authors: KOPALLE PK LEHMANN DR
Citation: Pk. Kopalle et Dr. Lehmann, THE EFFECTS OF ADVERTISED AND OBSERVED QUALITY ON EXPECTATIONS ABOUT NEW PRODUCT QUALITY, Journal of marketing research, 32(3), 1995, pp. 280-290
WHEN DOES ADVERTISING HAVE AN IMPACT - A STUDY OF TRACKING DATA
Authors: BATRA R LEHMANN DR BURKE J PAE J
Citation: R. Batra et al., WHEN DOES ADVERTISING HAVE AN IMPACT - A STUDY OF TRACKING DATA, Journal of advertising research, 35(5), 1995, pp. 19-32
THE PRISONERS-DILEMMA AND THE ROLE OF INFORMATION IN SETTING ADVERTISING BUDGETS
Authors: CORFMAN KP LEHMANN DR
Citation: Kp. Corfman et Dr. Lehmann, THE PRISONERS-DILEMMA AND THE ROLE OF INFORMATION IN SETTING ADVERTISING BUDGETS, Journal of advertising, 23(2), 1994, pp. 35-48
CROSS-NATIONAL LAWS AND DIFFERENCES IN MARKET RESPONSE
Authors: FARLEY JU LEHMANN DR
Citation: Ju. Farley et Dr. Lehmann, CROSS-NATIONAL LAWS AND DIFFERENCES IN MARKET RESPONSE, Management science, 40(1), 1994, pp. 111-122
CONTEXT EFFECTS, NEW BRAND ENTRY, AND CONSIDERATION SETS
Authors: LEHMANN DR PAN YG
Citation: Dr. Lehmann et Yg. Pan, CONTEXT EFFECTS, NEW BRAND ENTRY, AND CONSIDERATION SETS, Journal of marketing research, 31(3), 1994, pp. 364-374
CUSTOMER SATISFACTION, MARKET SHARE, AND PROFITABILITY - FINDINGS FROM SWEDEN
Authors: ANDERSON EW FORNELL C LEHMANN DR
Citation: Ew. Anderson et al., CUSTOMER SATISFACTION, MARKET SHARE, AND PROFITABILITY - FINDINGS FROM SWEDEN, Journal of marketing, 58(3), 1994, pp. 53-66
THE INFLUENCE OF NEW BRAND ENTRY ON SUBJECTIVE BRAND JUDGMENTS
Authors: PAN YG LEHMANN DR
Citation: Yg. Pan et Dr. Lehmann, THE INFLUENCE OF NEW BRAND ENTRY ON SUBJECTIVE BRAND JUDGMENTS, Journal of consumer research, 20(1), 1993, pp. 76-86
THE IMPORTANCE OF OTHERS WELFARE IN EVALUATING BARGAINING OUTCOMES
Authors: CORFMAN KP LEHMANN DR
Citation: Kp. Corfman et Dr. Lehmann, THE IMPORTANCE OF OTHERS WELFARE IN EVALUATING BARGAINING OUTCOMES, Journal of consumer research, 20(1), 1993, pp. 124-137
PROFILES OF PRODUCT INNOVATORS AMONG LARGE UNITED-STATES MANUFACTURERS
Authors: CAPON N FARLEY JU LEHMANN DR HULBERT JM
Citation: N. Capon et al., PROFILES OF PRODUCT INNOVATORS AMONG LARGE UNITED-STATES MANUFACTURERS, Management science, 38(2), 1992, pp. 157-169
Risultati: 1-17 |