Authors: LEONG SM ANG SH THAM LL

Citation: Sm. Leong et al., INCREASING BRAND-NAME RECALL IN PRINT ADVERTISING AMONG ASIAN CONSUMERS, Journal of advertising, 25(2), 1996, pp. 65-81

Authors: SINGH K LEONG SM TAN CT WONG KC

Citation: K. Singh et al., A THEORY OF REASONED ACTION PERSPECTIVE OF VOTING-BEHAVIOR - MODEL AND EMPIRICAL-TEST, Psychology & marketing, 12(1), 1995, pp. 37-51

Authors: LIU B CHOO SH LOK SL LEONG SM LEE SC POON FP TAN HH

Citation: B. Liu et al., FINDING THE SHORTEST ROUTE USING CASES, KNOWLEDGE, AND DIJKSTRAS ALGORITHM, IEEE expert, 9(5), 1994, pp. 7-11

Authors: LEONG SM RANDALL DM COTE JA

Citation: Sm. Leong et al., EXPLORING THE ORGANIZATIONAL COMMITMENT PERFORMANCE LINKAGE IN MARKETING - A STUDY OF LIFE-INSURANCE SALESPEOPLE, Journal of business research, 29(1), 1994, pp. 57-63

Authors: LEONG SM TAN CT

Citation: Sm. Leong et Ct. Tan, MANAGING ACROSS BORDERS - AN EMPIRICAL-TEST OF THE BARTLETT AND GHOSHAL [1989] ORGANIZATIONAL TYPOLOGY, Journal of international business studies, 24(3), 1993, pp. 449-464