A THEORY OF REASONED ACTION PERSPECTIVE OF VOTING-BEHAVIOR - MODEL AND EMPIRICAL-TEST

A model based on the theory of reasoned action was developed to analyz e voting behavior. Based on an empirical test in Singapore, the propos ed model was found to be generally effective in predicting the intenti ons of voters. Attitudes toward the candidate and political party cont ributed more to explaining variation in voting intention than interper sonal and mass media subjective-norm components. Direct measures of af fect served to better account for voting intention variation than comp onentially derived measures, although they did not completely mediate the latter's effect. Implications of the findings are discussed and su ggestions for future research furnished. (C) 1995 John Wiley & Sons, I nc.