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Results: 1-25/196
Authors:
MITTAL B
BAKER J
Citation: B. Mittal et J. Baker, THE SERVICES MARKETING SYSTEM AND CUSTOMER PSYCHOLOGY, Psychology & marketing, 15(8), 1998, pp. 727-733
Authors:
HOUSTON MB
BETTENCOURT LA
WENGER S
Citation: Mb. Houston et al., THE RELATIONSHIP BETWEEN WAITING IN A SERVICE QUEUE AND EVALUATIONS OF SERVICE QUALITY - A FIELD-THEORY PERSPECTIVE, Psychology & marketing, 15(8), 1998, pp. 735-753
Authors:
PIETERS R
BOTTSCHEN G
THELEN E
Citation: R. Pieters et al., CUSTOMER DESIRE EXPECTATIONS ABOUT SERVICE EMPLOYEES - AN ANALYSIS OFHIERARCHICAL RELATIONS, Psychology & marketing, 15(8), 1998, pp. 755-773
Authors:
DUBE L
MAUTE RF
Citation: L. Dube et Rf. Maute, DEFENSIVE STRATEGIES FOR MANAGING SATISFACTION AND LOYALTY IN THE SERVICE INDUSTRY, Psychology & marketing, 15(8), 1998, pp. 775-791
Authors:
BEARDEN WO
MALHOTRA MK
USCATEGUI KH
Citation: Wo. Bearden et al., CUSTOMER CONTACT AND THE EVALUATION OF SERVICE EXPERIENCES - PROPOSITIONS AND IMPLICATIONS FOR THE DESIGN OF SERVICES, Psychology & marketing, 15(8), 1998, pp. 793-809
Authors:
VANRAAIJ WF
PRUYN ATH
Citation: Wf. Vanraaij et Ath. Pruyn, CUSTOMER CONTROL AND EVALUATION OF SERVICE VALIDITY AND RELIABILITY, Psychology & marketing, 15(8), 1998, pp. 811-832
Authors:
WOGALTER MS
COX EP
Citation: Ms. Wogalter et Ep. Cox, GUEST EDITORIAL - PSYCHOLOGY, MARKETING AND WARNINGS RESEARCH - BRIDGING THE GAP BETWEEN CONSUMER THEORY AND WARNING PRACTICE, Psychology & marketing, 15(7), 1998, pp. 615-619
Authors:
ZUCKERMAN A
CHAIKEN S
Citation: A. Zuckerman et S. Chaiken, A HEURISTIC-SYSTEMATIC PROCESSING ANALYSIS OF THE EFFECTIVENESS OF PRODUCT WARNING LABELS, Psychology & marketing, 15(7), 1998, pp. 621-642
Authors:
ROUSSEAU GK
LAMSON N
ROGERS WA
Citation: Gk. Rousseau et al., DESIGNING WARNINGS TO COMPENSATE FOR AGE-RELATED-CHANGES IN PERCEPTUAL AND COGNITIVE-ABILITIES, Psychology & marketing, 15(7), 1998, pp. 643-662
Authors:
FISCHHOFF B
RILEY D
KOVACS DC
SMALL M
Citation: B. Fischhoff et al., WHAT INFORMATION BELONGS IN A WARNING, Psychology & marketing, 15(7), 1998, pp. 663-686
Authors:
LAUGHERY KR
LAUGHERY BR
LOVVOLL DR
MCQUILKIN ML
WOGALTER MS
Citation: Kr. Laughery et al., EFFECTS OF WARNINGS ON RESPONSIBILITY ALLOCATION, Psychology & marketing, 15(7), 1998, pp. 687-706
Authors:
MACKINNON DP
LAPIN A
Citation: Dp. Mackinnon et A. Lapin, EFFECTS OF ALCOHOL WARNINGS AND ADVERTISEMENTS - A TEST OF THE BOOMERANG HYPOTHESIS, Psychology & marketing, 15(7), 1998, pp. 707-726
Authors:
YI YJ
Citation: Yj. Yi, MARKETING IN EAST-ASIA - A CROSS-CULTURAL-PERSPECTIVE, Psychology & marketing, 15(6), 1998, pp. 503-505
Authors:
KIM D
PAN YG
PARK HS
Citation: D. Kim et al., HIGH-CONTEXT VERSUS LOW-CONTEXT CULTURE - A COMPARISON OF CHINESE, KOREAN, AND AMERICAN CULTURES, Psychology & marketing, 15(6), 1998, pp. 507-521
Authors:
LEACH MP
LIU AH
Citation: Mp. Leach et Ah. Liu, THE USE OF CULTURALLY RELEVANT STIMULI IN INTERNATIONAL ADVERTISING, Psychology & marketing, 15(6), 1998, pp. 523-546
Authors:
MOORE EG
Citation: Eg. Moore, COMPETITIVE JUDGMENTS IN A BUSINESS SIMULATION - A COMPARISON BETWEENAMERICAN AND CHINESE BUSINESS STUDENTS, Psychology & marketing, 15(6), 1998, pp. 547-562
Authors:
NA W
SON Y
MARSHALL R
Citation: W. Na et al., AN EMPIRICAL-STUDY OF THE PURCHASE ROLE STRUCTURE IN KOREAN FAMILIES, Psychology & marketing, 15(6), 1998, pp. 563-576
Authors:
PARK SY
Citation: Sy. Park, A COMPARISON OF KOREAN AND AMERICAN GIFT-GIVING BEHAVIORS, Psychology & marketing, 15(6), 1998, pp. 577-593
Authors:
ULGADO FM
LEE M
Citation: Fm. Ulgado et M. Lee, THE KOREAN VERSUS AMERICAN MARKETPLACE - CONSUMER REACTIONS TO FOREIGN PRODUCTS, Psychology & marketing, 15(6), 1998, pp. 595-614
Authors:
TOM G
GARIBALDI B
ZENG Y
PILCHER J
Citation: G. Tom et al., CONSUMER DEMAND FOR COUNTERFEIT GOODS, Psychology & marketing, 15(5), 1998, pp. 405-421
Authors:
WONG NY
AHUVIA AC
Citation: Ny. Wong et Ac. Ahuvia, PERSONAL TASTE AND FAMILY FACE - LUXURY CONSUMPTION IN CONFUCIAN AND WESTERN SOCIETIES, Psychology & marketing, 15(5), 1998, pp. 423-441
Authors:
GORDON ME
MCKEAGE K
FOX MA
Citation: Me. Gordon et al., RELATIONSHIP MARKETING EFFECTIVENESS - THE ROLE OF INVOLVEMENT, Psychology & marketing, 15(5), 1998, pp. 443-459
Authors:
CHATTOPADHYAY A
Citation: A. Chattopadhyay, WHEN DOES COMPARATIVE ADVERTISING INFLUENCE BRAND ATTITUDE - THE ROLEOF DELAY AND MARKET POSITION, Psychology & marketing, 15(5), 1998, pp. 461-475
Authors:
MATTILA A
Citation: A. Mattila, AN EXAMINATION OF CONSUMERS USE OF HEURISTIC CUES IN MAKING SATISFACTION JUDGMENTS, Psychology & marketing, 15(5), 1998, pp. 477-501
Authors:
MEENAGHAN T
Citation: T. Meenaghan, GUEST EDITORIAL AMBUSH MARKETING - EXAMINING THE PERSPECTIVES, Psychology & marketing, 15(4), 1998, pp. 301-304