GUEST EDITORIAL AMBUSH MARKETING - EXAMINING THE PERSPECTIVES

Authors
MEENAGHAN T
Citation
T. Meenaghan, GUEST EDITORIAL AMBUSH MARKETING - EXAMINING THE PERSPECTIVES, Psychology & marketing, 15(4), 1998, pp. 301-304
Citations number
10
Categorie Soggetti
Business,Psychology
Journal title
Psychology & marketing → ACNP
ISSN journal
07426046
Volume
15
Issue
4
Year of publication
1998
Pages
301 - 304
Database
ISI
SICI code
0742-6046(1998)15:4<301:GEAM-E>2.0.ZU;2-5