GUEST EDITORIAL - PSYCHOLOGY, MARKETING AND WARNINGS RESEARCH - BRIDGING THE GAP BETWEEN CONSUMER THEORY AND WARNING PRACTICE

Authors
WOGALTER MS COX EP
Citation
Ms. Wogalter et Ep. Cox, GUEST EDITORIAL - PSYCHOLOGY, MARKETING AND WARNINGS RESEARCH - BRIDGING THE GAP BETWEEN CONSUMER THEORY AND WARNING PRACTICE, Psychology & marketing, 15(7), 1998, pp. 615-619
Citations number
6
Categorie Soggetti
Business,Psychology
Journal title
Psychology & marketing → ACNP
ISSN journal
07426046
Volume
15
Issue
7
Year of publication
1998
Pages
615 - 619
Database
ISI
SICI code
0742-6046(1998)15:7<615:GE-PMA>2.0.ZU;2-K