Authors: Lafferty, BA

Citation: Ba. Lafferty, Services marketing: Integrating customer focus across the firm, 2nd edition, SERV IND J, 21(1), 2001, pp. 241-242

Authors: Goldsmith, RE Lafferty, BA Newell, SJ

Citation: Re. Goldsmith et al., The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands, J ADVERT, 29(3), 2000, pp. 43-54

Authors: Lafferty, BA Goldsmith, RE

Citation: Ba. Lafferty et Re. Goldsmith, Corporate credibility's role in consumers' attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad, J BUS RES, 44(2), 1999, pp. 109-116