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Results:
1-2
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Results: 2
The Navy Enlistment Marketing Experiment
Authors:
Vincent P. Carroll, Rao, Ambar G. Lee, Hau L. Shapiro, Arthur Bayus, Barry L.
Citation:
Vincent P. Carroll, et al., The Navy Enlistment Marketing Experiment, Marketing science , 4(4), 1985, pp. 352-374
Personalizzare in massa con con l'approccio integrale
Authors:
Feitzinger, Edward Lee, Hau L.
Citation:
Edward Feitzinger et Hau L. Lee, Personalizzare in massa con con l'approccio integrale, Harvard business review, (4), 1997, pp. 68-73
Risultati:
1-2
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