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Results:
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Results: 3
Marketing strategy determinants of export performance: a meta-analysis
Authors:
Leonidou, LC Katsikeas, CS Samiee, S
Citation:
Lc. Leonidou et al., Marketing strategy determinants of export performance: a meta-analysis, J BUS RES, 55(1), 2002, pp. 51-67
Firm-level export performance assessment: Review, evaluation, and development
Authors:
Katsikeas, CS Leonidou, LC Morgan, NA
Citation:
Cs. Katsikeas et al., Firm-level export performance assessment: Review, evaluation, and development, J ACAD MARK, 28(4), 2000, pp. 493-511
Bulgarian consumers' perceptions of products made in Asia Pacific
Authors:
Leonidou, LC Hadjimarcou, J Kaleka, A Stamenova, GT
Citation:
Lc. Leonidou et al., Bulgarian consumers' perceptions of products made in Asia Pacific, INT MARK RE, 16(2-3), 1999, pp. 126-142
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