Authors: Lilien, GL

Citation: Gl. Lilien, The marketing engineering imperative: Introduction to the special issue, INTERFACES, 31(3), 2001, pp. S1-S7

Authors: Lilien, GL

Citation: Gl. Lilien, Marketing management support systems: Principles, tools and implementation, J MARKET C, 38(3), 2001, pp. 395-396

Authors: Van den Bulte, C Lilien, GL

Citation: C. Van Den Bulte et Gl. Lilien, Medical innovation revisited: Social contagion versus marketing effort, AM J SOCIOL, 106(5), 2001, pp. 1409-1435

Authors: Lilien, GL Rangaswamy, A

Citation: Gl. Lilien et A. Rangaswamy, Modeled to bits: Decision models for the digital, networked economy, INT J RES M, 17(2-3), 2000, pp. 227-235

Authors: Dearden, JA Lilien, GL Yoon, E

Citation: Ja. Dearden et al., Marketing and production capacity strategy for non-differentiated products: Winning and losing at the capacity cycle game, INT J RES M, 16(1), 1999, pp. 57-74