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Results: 1-10 |
Results: 10
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
Authors: Lilien, Gary L. Roberts, John H. Shankar, Venkatesh
Citation: L. Lilien, Gary et al., Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects, Marketing science , 32(2), 2013, pp. 229-245
Multiple Source Procurement Competitions
Authors: Seshadri, Sudhindra Chatterjee, Kalyan Lilien, Gary L.
Citation: Seshadri, Sudhindra et al., Multiple Source Procurement Competitions, Marketing science , 10(3), 1991, pp. 246-263
Special Section Introduction: The 2004 ISMS Practice Prize Competition
Authors: Lilien, Gary L.
Citation: L. Lilien, Gary, Special Section Introduction: The 2004 ISMS Practice Prize Competition, Marketing science , 24(3), 2005, pp. 310-312
Optimal Price Subsidy Policy for Accelerating the Diffusion of Innovation
Authors: Kalish, Shlomo Lilien, Gary L.
Citation: Kalish, Shlomo et L. Lilien, Gary, Optimal Price Subsidy Policy for Accelerating the Diffusion of Innovation, Marketing science , 2(4), 1983, pp. 407-420
Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids
Authors: De Bruyn, Arnaud Liechty, John C. Huizingh, Eelko K. R. E. Lilien, Gary L.
Citation: De Bruyn, Arnaud et al., Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids, Marketing science , 27(3), 2008, pp. 443-460
Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids
Authors: De Bruyn, Arnaud Liechty, John C. Huizingh, Eelko K. R. E. Lilien, Gary L.
Citation: De Bruyn, Arnaud et al., Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids, Marketing science , 27(3), 2006, pp. 443-460
Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?
Authors: Kayande, Ujwal Roberts, John H. Lilien, Gary L. Fong, Duncan K. H.
Citation: Kayande, Ujwal et al., Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?, Marketing science , 26(4), 2007, pp. 504-513
Special Section Introduction: The 2005 ISMS Practice Prize Competition
Authors: Lilien, Gary L.
Citation: L. Lilien, Gary, Special Section Introduction: The 2005 ISMS Practice Prize Competition, Marketing science , 26(4), 2007, pp. 550-552
2007 ISMS Practice Prize Competition: Special Section Introduction
Authors: Roberts, John H. Lilien, Gary L.
Citation: H. Roberts, John et L. Lilien, Gary, 2007 ISMS Practice Prize Competition: Special Section Introduction, Marketing science , 28(4), 2008, pp. 617-619
2007 ISMS Practice Prize Competition: Special Section Introduction
Authors: Roberts, John H. Lilien, Gary L.
Citation: H. Roberts, John et L. Lilien, Gary, 2007 ISMS Practice Prize Competition: Special Section Introduction, Marketing science , 28(4), 2009, pp. 617-619
Risultati: 1-10 |