Authors:
Lilien, Gary L.
Roberts, John H.
Shankar, Venkatesh
Citation: L. Lilien, Gary et al., Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects, Marketing science , 32(2), 2013, pp. 229-245
Citation: Kalish, Shlomo et L. Lilien, Gary, Optimal Price Subsidy Policy for Accelerating the Diffusion of Innovation, Marketing science , 2(4), 1983, pp. 407-420
Authors:
De Bruyn, Arnaud
Liechty, John C.
Huizingh, Eelko K. R. E.
Lilien, Gary L.
Citation: De Bruyn, Arnaud et al., Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids, Marketing science , 27(3), 2008, pp. 443-460
Authors:
De Bruyn, Arnaud
Liechty, John C.
Huizingh, Eelko K. R. E.
Lilien, Gary L.
Citation: De Bruyn, Arnaud et al., Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids, Marketing science , 27(3), 2006, pp. 443-460
Authors:
Kayande, Ujwal
Roberts, John H.
Lilien, Gary L.
Fong, Duncan K. H.
Citation: Kayande, Ujwal et al., Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?, Marketing science , 26(4), 2007, pp. 504-513
Citation: H. Roberts, John et L. Lilien, Gary, 2007 ISMS Practice Prize Competition: Special Section Introduction, Marketing science , 28(4), 2008, pp. 617-619
Citation: H. Roberts, John et L. Lilien, Gary, 2007 ISMS Practice Prize Competition: Special Section Introduction, Marketing science , 28(4), 2009, pp. 617-619