Special Section Introduction: The 2005 ISMS Practice Prize Competition

Authors
Lilien, Gary L.
Citation
L. Lilien, Gary, Special Section Introduction: The 2005 ISMS Practice Prize Competition, Marketing science , 26(4), 2007, pp. 550-552
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
26
Issue
4
Year of publication
2007
Pages
550 - 552
Database
ACNP
SICI code
Abstract
We report on the finalists from the 2005 Informs Society for Marketing Science (ISMS) Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.