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Reply: ["Steps toward Mastering Trade Promotions" and "Approaches to Promotion Evaluation: a Practitioner's Viewpoint"]
Authors:
Abraham, Magid Lodish, Leonard
Citation:
Abraham, Magid et Lodish, Leonard, Reply: ["Steps toward Mastering Trade Promotions" and "Approaches to Promotion Evaluation: a Practitioner's Viewpoint"], Marketing science , 6(2), 1987, pp. 152-153
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