Reply: ["Steps toward Mastering Trade Promotions" and "Approaches to Promotion Evaluation: a Practitioner's Viewpoint"]

Authors
Abraham, Magid Lodish, Leonard
Citation
Abraham, Magid et Lodish, Leonard, Reply: ["Steps toward Mastering Trade Promotions" and "Approaches to Promotion Evaluation: a Practitioner's Viewpoint"], Marketing science , 6(2), 1987, pp. 152-153
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
6
Issue
2
Year of publication
1987
Pages
152 - 153
Database
ACNP
SICI code