Authors: Lodish, Leonard M.

Citation: M. Lodish, Leonard, CALLPLAN: an interactive salesman's call planning system, Management science , 18(4, Applica), 1971, pp. P25-P40

Authors: Lodish, Leonard M.

Citation: M. Lodish, Leonard, A Marketing Decision Support System for Retailers, Marketing science , 1(1), 1982, pp. 31-56

Authors: Abraham, Magid M. Lodish, Leonard M.

Citation: M. Abraham, Magid et M. Lodish, Leonard, Promoter: An Automated Promotion Evaluation System, Marketing science , 6(2), 1987, pp. 101-123

Authors: Lodish, Leonard M.

Citation: M. Lodish, Leonard, A note on modeling the relationship of diminishing returns to media overlap for the media planning problem, Management science , 22(1), 1975, pp. 111-115

Authors: Lodish, Leonard M.

Citation: M. Lodish, Leonard, Considering competition in media planning, Management science , 17(6, Applica), 1971, pp. B293-B306

Authors: Lodish, Leonard M.

Citation: M. Lodish, Leonard, A Business School Should Combine Academic Research and Its Application to the Real World, Marketing science , 24(3), 2005, pp. 332-333