A Business School Should Combine Academic Research and Its Application to the Real World

Authors
Lodish, Leonard M.
Citation
M. Lodish, Leonard, A Business School Should Combine Academic Research and Its Application to the Real World, Marketing science , 24(3), 2005, pp. 332-333
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
24
Issue
3
Year of publication
2005
Pages
332 - 333
Database
ACNP
SICI code