Authors: MAYER RN

Citation: Rn. Mayer, TRADING UP - CONSUMER AND ENVIRONMENTAL-REGULATION IN A GLOBAL ECONOMY - VOGEL,D, The Journal of consumer affairs, 32(1), 1998, pp. 176-179

Authors: SCAMMON DL MAYER RN

Citation: Dl. Scammon et Rn. Mayer, AGENCY REVIEW OF ENVIRONMENTAL MARKETING CLAIMS - CASE-BY-CASE DECOMPOSITION OF THE ISSUES, Journal of advertising, 24(2), 1995, pp. 33-43

Authors: GRAYLEE JW SCAMMON DL MAYER RN

Citation: Jw. Graylee et al., REVIEW OF LEGAL STANDARDS FOR ENVIRONMENTAL MARKETING CLAIMS, Journal of public policy & marketing, 13(1), 1994, pp. 155-159

Authors: BURTON JR ZICK CD MAYER RN

Citation: Jr. Burton et al., CONSUMER VIEWS OF THE NEED FOR GOVERNMENT INTERVENTION IN THE AIRLINEMARKET, The Journal of consumer affairs, 27(1), 1993, pp. 1-22