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Results: 3
SERVICES MARKETING - A STRATEGIC APPROACH - GONCALVES,KP
Authors:
MCINTYRE FS
Citation:
Fs. Mcintyre, SERVICES MARKETING - A STRATEGIC APPROACH - GONCALVES,KP, Service industries journal, 18(4), 1998, pp. 162-162
AN INVESTIGATION OF RELATIONALISM ACROSS A RANGE OF MARKETING RELATIONSHIPS AND ALLIANCES
Authors:
YOUNG JA GILBERT FW MCINTYRE FS
Citation:
Ja. Young et al., AN INVESTIGATION OF RELATIONALISM ACROSS A RANGE OF MARKETING RELATIONSHIPS AND ALLIANCES, Journal of business research, 35(2), 1996, pp. 139-151
INTERNATIONALIZATION OF FRANCHISE SYSTEMS
Authors:
MCINTYRE FS HUSZAGH SM
Citation:
Fs. Mcintyre et Sm. Huszagh, INTERNATIONALIZATION OF FRANCHISE SYSTEMS, Journal of international marketing, 3(4), 1995, pp. 39-56
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