SERVICES MARKETING - A STRATEGIC APPROACH - GONCALVES,KP

Authors
MCINTYRE FS
Citation
Fs. Mcintyre, SERVICES MARKETING - A STRATEGIC APPROACH - GONCALVES,KP, Service industries journal, 18(4), 1998, pp. 162-162
Citations number
1
Categorie Soggetti
Management
Journal title
Service industries journal → ACNP
ISSN journal
02642069
Volume
18
Issue
4
Year of publication
1998
Pages
162 - 162
Database
ISI
SICI code
0264-2069(1998)18:4<162:SM-ASA>2.0.ZU;2-Q