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Results: 3

Authors: MCINTYRE FS
Citation: Fs. Mcintyre, SERVICES MARKETING - A STRATEGIC APPROACH - GONCALVES,KP, Service industries journal, 18(4), 1998, pp. 162-162

Authors: YOUNG JA GILBERT FW MCINTYRE FS
Citation: Ja. Young et al., AN INVESTIGATION OF RELATIONALISM ACROSS A RANGE OF MARKETING RELATIONSHIPS AND ALLIANCES, Journal of business research, 35(2), 1996, pp. 139-151

Authors: MCINTYRE FS HUSZAGH SM
Citation: Fs. Mcintyre et Sm. Huszagh, INTERNATIONALIZATION OF FRANCHISE SYSTEMS, Journal of international marketing, 3(4), 1995, pp. 39-56
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