Authors: MEENAGHAN T

Citation: T. Meenaghan, GUEST EDITORIAL AMBUSH MARKETING - EXAMINING THE PERSPECTIVES, Psychology & marketing, 15(4), 1998, pp. 301-304

Authors: MEENAGHAN T

Citation: T. Meenaghan, AMBUSH MARKETING - CORPORATE-STRATEGY AND CONSUMER REACTION, Psychology & marketing, 15(4), 1998, pp. 305-322

Authors: MEENAGHAN T

Citation: T. Meenaghan, AMBUSH MARKETING - A THREAT TO CORPORATE SPONSORSHIP, Sloan management review, 38(1), 1996, pp. 103

Authors: MEENAGHAN T

Citation: T. Meenaghan, POINT-OF-VIEW - AMBUSH MARKETING - IMMORAL OR IMAGINATIVE PRACTICE, Journal of advertising research, 34(5), 1994, pp. 77-88