Authors: MORWITZ VG SCHMITTLEIN DC

Citation: Vg. Morwitz et Dc. Schmittlein, TESTING NEW DIRECT MARKETING OFFERINGS - THE INTERPLAY OF MANAGEMENT JUDGMENT AND STATISTICAL-MODELS, Management science, 44(5), 1998, pp. 610-628

Authors: YOUNG MR DESARBO WS MORWITZ VG

Citation: Mr. Young et al., THE STOCHASTIC MODELING OF PURCHASE INTENTIONS AND BEHAVIOR, Management science, 44(2), 1998, pp. 188-202

Authors: MORWITZ VG GREENLEAF EA JOHNSON EJ

Citation: Vg. Morwitz et al., DIVIDE AND PROSPER - CONSUMERS REACTIONS TO PARTITIONED PRICES, Journal of marketing research, 35(4), 1998, pp. 453-463

Authors: FITZSIMONS GJ MORWITZ VG

Citation: Gj. Fitzsimons et Vg. Morwitz, THE EFFECT OF MEASURING INTENT ON BRAND-LEVEL PURCHASE BEHAVIOR, Journal of consumer research, 23(1), 1996, pp. 1-11

Authors: MORWITZ VG PLUZINSKI C

Citation: Vg. Morwitz et C. Pluzinski, DO POLLS REFLECT OPINIONS OR DO OPINIONS REFLECT POLLS - THE IMPACT OF POLITICAL POLLING ON VOTERS EXPECTATIONS, PREFERENCES, AND BEHAVIOR, Journal of consumer research, 23(1), 1996, pp. 53-67

Authors: MORWITZ VG JOHNSON E SCHMITTLEIN D

Citation: Vg. Morwitz et al., DOES MEASURING INTENT CHANGE BEHAVIOR, Journal of consumer research, 20(1), 1993, pp. 46-61