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Results: 2
A Simulation Comparison of Methods for New Product Location
Authors:
Sudharshan, D. May, Jerrold H. Shocker, Allan D.
Citation:
D. Sudharshan, et al., A Simulation Comparison of Methods for New Product Location, Marketing science , 6(2), 1987, pp. 182-201
Reply: [A Simulation Comparison of Methods for New Product Location]
Authors:
Sudharshan, D. May, Jerrold H. Shocker, Allan D.
Citation:
D. Sudharshan, et al., Reply: [A Simulation Comparison of Methods for New Product Location], Marketing science , 6(2), 1987, pp. 206-207
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