Authors: Noble, CH Mokwa, MP

Citation: Ch. Noble et Mp. Mokwa, Implementing marketing strategies: Developing and testing a managerial theory, J MARKET, 63(4), 1999, pp. 57-73

Authors: Lytle, RS Hom, PW Mokwa, MP

Citation: Rs. Lytle et al., SERVOR: A managerial measure of organizational service-orientation, J RETAILING, 74(4), 1998, pp. 455-489