Authors:
O'Keefe, RM
Cole, M
Chau, PYK
Massey, A
Montoya-Weiss, M
Perry, M
Citation: Rm. O'Keefe et al., From the user interface to the consumer interface: results from a global experiment, INT J HUM-C, 53(4), 2000, pp. 611-628
Citation: M. Montoya-weiss et Rj. Calantone, Development and implementation of a segment selection procedure for industrial product markets, MARKET SCI, 18(3), 1999, pp. 373-395