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Results:
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Results: 1
Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands
Authors:
Motes, WH Woodside, AG
Citation:
Wh. Motes et Ag. Woodside, Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands, J BUS RES, 53(1), 2001, pp. 15-35
Risultati:
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