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Citation: Nakanishi, Masao et R. Bettman, James, Attitude Models Revisited: An Individual Level Analysis, Journal of consumer research Consumer research;JCR , 1(3), 1974, pp. 16-21

Authors: Nakanishi, Masao Cooper, Lee G. Kassarjian, Harold H.

Citation: Nakanishi, Masao et al., Voting for a Political Candidate Under Conditions of Minimal Information, Journal of consumer research Consumer research;JCR , 1(2), 1974, pp. 36-43

Authors: Nakanishi, Masao Cooper, Lee G.

Citation: Nakanishi, Masao et G. Cooper, Lee, Simplified Estimation Procedures for MCI Models, Marketing science , 1(3), 1982, pp. 314-322