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Results: 2
Drivers of intention to revisit the websites of well-known companies - Therole of corporate brand loyalty
Authors:
Supphellen, M Nysveen, H
Citation:
M. Supphellen et H. Nysveen, Drivers of intention to revisit the websites of well-known companies - Therole of corporate brand loyalty, INT J MAR R, 43(3), 2001, pp. 341-352
Loyalty of on-line bank customers
Authors:
Methlie, LB Nysveen, H
Citation:
Lb. Methlie et H. Nysveen, Loyalty of on-line bank customers, J INF TECHN, 14(4), 1999, pp. 375-386
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