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Results: 1-7 |
Results: 7

Authors: PRESTON IL
Citation: Il. Preston, REGULATORY POSITIONS TOWARD ADVERTISING PUFFERY OF THE UNIFORM-COMMERCIAL-CODE AND THE FEDERAL-TRADE-COMMISSION, Journal of public policy & marketing, 16(2), 1997, pp. 336-344

Authors: PRESTON IL
Citation: Il. Preston, UNFAIRNESS DEVELOPMENTS IN FTC ADVERTISING CASES, Journal of public policy & marketing, 14(2), 1995, pp. 318-318

Authors: PRESTON IL
Citation: Il. Preston, THE TANGLED WEB THEY WEAVE - TRUTH, FALSITY, AND ADVERTISER - PRESTON,IL, Journal of public policy & marketing, 14(2), 1995, pp. 342-342

Authors: PRESTON IL
Citation: Il. Preston, MARKETING ETHICS, Sloan management review, 37(1), 1995, pp. 5-5

Authors: PRESTON IL
Citation: Il. Preston, UNCONSCIOUS FOR SALE - ADVERTISING, PSYCHOANALYSIS AND THE PUBLIC - HAINEAULT,DL, ROY,JY, Journalism quarterly, 71(2), 1994, pp. 479-479

Authors: PRESTON IL
Citation: Il. Preston, THE IMPACT OF ADVERTISING LAW ON BUSINESS AND PUBLIC-POLICY - PETTY,RD, Journalism quarterly, 70(3), 1993, pp. 703-703

Authors: PRESTON IL RICHARDS JI
Citation: Il. Preston et Ji. Richards, A ROLE FOR CONSUMER BELIEF IN FTC AND LANHAM ACT DECEPTIVE ADVERTISING CASES, American business law journal, 31(1), 1993, pp. 1-29
Risultati: 1-7 |