Citation: Il. Preston, REGULATORY POSITIONS TOWARD ADVERTISING PUFFERY OF THE UNIFORM-COMMERCIAL-CODE AND THE FEDERAL-TRADE-COMMISSION, Journal of public policy & marketing, 16(2), 1997, pp. 336-344
Citation: Il. Preston, THE TANGLED WEB THEY WEAVE - TRUTH, FALSITY, AND ADVERTISER - PRESTON,IL, Journal of public policy & marketing, 14(2), 1995, pp. 342-342
Citation: Il. Preston, UNCONSCIOUS FOR SALE - ADVERTISING, PSYCHOANALYSIS AND THE PUBLIC - HAINEAULT,DL, ROY,JY, Journalism quarterly, 71(2), 1994, pp. 479-479
Citation: Il. Preston et Ji. Richards, A ROLE FOR CONSUMER BELIEF IN FTC AND LANHAM ACT DECEPTIVE ADVERTISING CASES, American business law journal, 31(1), 1993, pp. 1-29