REGULATORY POSITIONS TOWARD ADVERTISING PUFFERY OF THE UNIFORM-COMMERCIAL-CODE AND THE FEDERAL-TRADE-COMMISSION

Authors
PRESTON IL
Citation
Il. Preston, REGULATORY POSITIONS TOWARD ADVERTISING PUFFERY OF THE UNIFORM-COMMERCIAL-CODE AND THE FEDERAL-TRADE-COMMISSION, Journal of public policy & marketing, 16(2), 1997, pp. 336-344
Citations number
22
Journal title
Journal of public policy & marketing → ACNP
ISSN journal
07439156
Volume
16
Issue
2
Year of publication
1997
Pages
336 - 344
Database
ISI
SICI code
0743-9156(1997)16:2<336:RPTAPO>2.0.ZU;2-7
Abstract
The author compares recent developments involving the Uniform Commerci al Code (UCC) and the Federal Trade Commission (FTC) on the legal trea tment of puffery claims in advertising. The author offers the opinion that changes now being made in the UCC will create a more appropriate approach to puffery than the longstanding unchanged position of the FT C.