Authors: Pine II, Joseph B. Gilmore, James H.

Citation: Joseph B. Pine II et James H. Gilmore, Quattro assi soddisfano tutta la clientela, Harvard business review, (5), 1997, pp. 48-57

Authors: Pine II, Joseph B. Peppers, Don Rogers, Martha

Citation: Joseph B. Pine II et al., Tecnologia interattiva per fidelizzare il cliente, Harvard business review, (6), 1995, pp. 58-69

Authors: Pine II, Joseph B. Victor, Bart Boynton, Andrew C.

Citation: Joseph B. Pine II et al., Porte aperte alla mass customization, Harvard business review, (4), 1994, pp. 64-77