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Results: 1
An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
Authors:
Pradeep K. Chintagunta Naufel J. Vilcassim
Citation:
Pradeep K. Chintagunta et Naufel J. Vilcassim, An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly, Management science, 38(09), 1992, pp. 1230
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