Authors: de Langhe, Bart van Osselaer, Stijn M. J. Puntoni, Stefano McGill, Ann L.

Citation: De Langhe, Bart et al., Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences, Journal of consumer research JCR;Consumer research , 41(4), 2014, pp. 978-994

Authors: Puntoni, Stefano

Citation: Stefano Puntoni, Towards a framework for understanding consumer response to pricing strategies in an online shopping environment, Finanza marketing e produzione, 20(2), 2002, pp. 94-110