AAAAAA

   
Results: 1-3 |
Results: 3

Authors: GRIFFITH DA RYANS JK
Citation: Da. Griffith et Jk. Ryans, ORGANIZING GLOBAL COMMUNICATIONS TO MINIMIZE PRIVATE SPILL-OVER DAMAGE TO BRAND EQUITY, Journal of world business, 32(3), 1997, pp. 189-202

Authors: MANRAI LA MANRAI AK LASCU DN RYANS JK
Citation: La. Manrai et al., HOW GREEN-CLAIM STRENGTH AND COUNTRY DISPOSITION AFFECT PRODUCT EVALUATION AND COMPANY IMAGE, Psychology & marketing, 14(5), 1997, pp. 511-537

Authors: HANNI DA RYANS JK VERNON IR
Citation: Da. Hanni et al., EXECUTIVE INSIGHTS - COORDINATING INTERNATIONAL ADVERTISING - THE GOODYEAR CASE REVISITED FOR LATIN-AMERICA, Journal of international marketing, 3(2), 1995, pp. 83-98
Risultati: 1-3 |