Citation: J. Lenk, Peter et G. Rao, Ambar, New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures, Marketing science , 9(1), 1990, pp. 42-53
Citation: J. Lenk, Peter et G. Rao, Ambar, Reply: [New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures], Marketing science , 9(1), 1990, pp. 56-57