Authors: Lenk, Peter J. Rao, Ambar G.

Citation: J. Lenk, Peter et G. Rao, Ambar, New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures, Marketing science , 9(1), 1990, pp. 42-53

Authors: Lenk, Peter J. Rao, Ambar G.

Citation: J. Lenk, Peter et G. Rao, Ambar, Reply: [New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures], Marketing science , 9(1), 1990, pp. 56-57

Authors: Eastlack Jr., Joseph O. Rao, Ambar G.

Citation: O. Eastlack Jr., Joseph et G. Rao, Ambar, Advertising Experiments at the Campbell Soup Company, Marketing science , 8(1), 1989, pp. 57-71

Authors: Yun, Kyeho Buchanan, Bruce Rao, Ambar G.

Citation: Yun, Kyeho et al., The BB/NBD + 1 Model Applied to Rotation Policy, Marketing science , 10(4), 1991, pp. 348-358

Authors: Vincent P. Carroll, Rao, Ambar G. Lee, Hau L. Shapiro, Arthur Bayus, Barry L.

Citation: Vincent P. Carroll, et al., The Navy Enlistment Marketing Experiment, Marketing science , 4(4), 1985, pp. 352-374