Login
|
New Account
AAAAAA
ITA
ENG
Results:
1-2
|
Results: 2
Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance
Authors:
Olson, EM Walker, OC Ruekert, RW Bonner, JM
Citation:
Em. Olson et al., Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance, J PROD INN, 18(4), 2001, pp. 258-271
Signaling unobservable product quality through a brand ally
Authors:
Rao, AR Qu, L Ruekert, RW
Citation:
Ar. Rao et al., Signaling unobservable product quality through a brand ally, J MARKET C, 36(2), 1999, pp. 258-268
Risultati:
1-2
|