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Authors: Olson, EM Walker, OC Ruekert, RW Bonner, JM
Citation: Em. Olson et al., Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance, J PROD INN, 18(4), 2001, pp. 258-271

Authors: Rao, AR Qu, L Ruekert, RW
Citation: Ar. Rao et al., Signaling unobservable product quality through a brand ally, J MARKET C, 36(2), 1999, pp. 258-268
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