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Results: 3
THE WORLD THAT CHANGED THE MACHINES - A MARKETING PERSPECTIVE ON THE EARLY EVOLUTION OF AUTOMOBILES AND TELEPHONY
Authors: GAUTSCHI DA SABAVALA DJ
Citation: Da. Gautschi et Dj. Sabavala, THE WORLD THAT CHANGED THE MACHINES - A MARKETING PERSPECTIVE ON THE EARLY EVOLUTION OF AUTOMOBILES AND TELEPHONY, Technology in society, 17(1), 1995, pp. 55-84
MEASURING IMMEDIATE RESPONSE TO ADVERTISING - WHAT YOU SEE MAY NOT BEWHAT YOU GET
Authors: KOSCHAT MA SABAVALA DJ
Citation: Ma. Koschat et Dj. Sabavala, MEASURING IMMEDIATE RESPONSE TO ADVERTISING - WHAT YOU SEE MAY NOT BEWHAT YOU GET, Journal of advertising research, 35(3), 1995, pp. 25-35
THE EFFECTS OF TELEVISION ADVERTISING ON LOCAL TELEPHONE USAGE - EXPLORATORY DATA-ANALYSIS AND RESPONSE MODELING
Authors: KOSCHAT MA SABAVALA DJ
Citation: Ma. Koschat et Dj. Sabavala, THE EFFECTS OF TELEVISION ADVERTISING ON LOCAL TELEPHONE USAGE - EXPLORATORY DATA-ANALYSIS AND RESPONSE MODELING, Marketing science, 13(4), 1994, pp. 374-391
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