Authors: SCHOEMAKER PJH HERSHEY JC

Citation: Pjh. Schoemaker et Jc. Hershey, MAXIMIZING YOUR CHANCE OF WINNING - THE LONG AND SHORT OF IT REVISITED, Organizational behavior and human decision processes, 65(3), 1996, pp. 194-200

Authors: SCHOEMAKER PJH

Citation: Pjh. Schoemaker, SCENARIO PLANNING - A TOOL FOR STRATEGIC THINKING, Sloan management review, 36(2), 1995, pp. 25-40

Authors: SCHOEMAKER PJH SCHOEMAKER JA

Citation: Pjh. Schoemaker et Ja. Schoemaker, ESTIMATING ENVIRONMENTAL LIABILITY - QUANTIFYING THE UNKNOWN, California management review, 37(3), 1995, pp. 29-61

Authors: SCHOEMAKER PJH RUSSO JE

Citation: Pjh. Schoemaker et Je. Russo, A PYRAMID OF DECISION APPROACHES, California management review, 36(1), 1993, pp. 9-31