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Results: 3
ENDORSERS IN ADVERTISING - THE CASE OF NEGATIVE CELEBRITY INFORMATION
Authors: TILL BD SHIMP TA
Citation: Bd. Till et Ta. Shimp, ENDORSERS IN ADVERTISING - THE CASE OF NEGATIVE CELEBRITY INFORMATION, Journal of advertising, 27(1), 1998, pp. 67-82
THE INFLUENCE OF PRIOR BELIEFS, FREQUENCY CUES, AND MAGNITUDE CUES ONCONSUMERS PERCEPTIONS OF COMPARATIVE PRICE DATA
Authors: ALBA JW BRONIARCZYK SM SHIMP TA URBANY JE
Citation: Jw. Alba et al., THE INFLUENCE OF PRIOR BELIEFS, FREQUENCY CUES, AND MAGNITUDE CUES ONCONSUMERS PERCEPTIONS OF COMPARATIVE PRICE DATA, Journal of consumer research, 21(2), 1994, pp. 219-235
A CRITIQUE OF DARLEY AND LIM ALTERNATIVE-PERSPECTIVE
Authors: SHIMP TA HYATT EM SNYDER DJ
Citation: Ta. Shimp et al., A CRITIQUE OF DARLEY AND LIM ALTERNATIVE-PERSPECTIVE, Journal of consumer research, 20(3), 1993, pp. 496-501
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