AAAAAA

   
Results: 1-5 |
Results: 5
DEFENDING YOUR BRAND AGAINST IMITATION - CONSUMER-BEHAVIOR, MARKETINGSTRATEGIES, AND LEGAL ISSUES - ZAICHKOWSKY,JL
Authors: SIMONSON A
Citation: A. Simonson, DEFENDING YOUR BRAND AGAINST IMITATION - CONSUMER-BEHAVIOR, MARKETINGSTRATEGIES, AND LEGAL ISSUES - ZAICHKOWSKY,JL, Journal of public policy & marketing, 17(1), 1998, pp. 143-145
BRUEGEL,PIETER 'MAGPIE ON THE GALLOWS'
Authors: SIMONSON A
Citation: A. Simonson, BRUEGEL,PIETER 'MAGPIE ON THE GALLOWS', Konsthistorisk tidskrift, 67(2), 1998, pp. 71-92
UNFAIR ADVERTISING AND THE FTC - STRUCTURAL EVOLUTION OF THE LAW AND IMPLICATIONS FOR MARKETING AND PUBLIC-POLICY
Authors: SIMONSON A
Citation: A. Simonson, UNFAIR ADVERTISING AND THE FTC - STRUCTURAL EVOLUTION OF THE LAW AND IMPLICATIONS FOR MARKETING AND PUBLIC-POLICY, Journal of public policy & marketing, 14(2), 1995, pp. 321-327
MANAGING CORPORATE IMAGE AND IDENTITY
Authors: SCHMITT BH SIMONSON A MARCUS J
Citation: Bh. Schmitt et al., MANAGING CORPORATE IMAGE AND IDENTITY, Long range planning, 28(5), 1995, pp. 82-92
PERMISSIBLE PUFFERY VERSUS ACTIONABLE WARRANTY IN ADVERTISING AND SALESTALK - AN EMPIRICAL-INVESTIGATION
Authors: SIMONSON A HOLBROOK MB
Citation: A. Simonson et Mb. Holbrook, PERMISSIBLE PUFFERY VERSUS ACTIONABLE WARRANTY IN ADVERTISING AND SALESTALK - AN EMPIRICAL-INVESTIGATION, Journal of public policy & marketing, 12(2), 1993, pp. 216-233
Risultati: 1-5 |