Authors: CONANT JS SMART DT SOLANOMENDEZ R

Citation: Js. Conant et al., GENERIC RETAILING TYPES, DISTINCTIVE MARKETING COMPETENCES, AND COMPETITIVE ADVANTAGE, J RETAILING, 69(3), 1993, pp. 254-279

Authors: MCDANIEL SW SOLANOMENDEZ R

Citation: Sw. Mcdaniel et R. Solanomendez, SHOULD MARKETING RESEARCHERS BE CERTIFIED, Journal of advertising research, 33(4), 1993, pp. 20-31