SHOULD MARKETING RESEARCHERS BE CERTIFIED

Authors
MCDANIEL SW SOLANOMENDEZ R
Citation
Sw. Mcdaniel et R. Solanomendez, SHOULD MARKETING RESEARCHERS BE CERTIFIED, Journal of advertising research, 33(4), 1993, pp. 20-31
Citations number
28
Categorie Soggetti
Business
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
33
Issue
4
Year of publication
1993
Pages
20 - 31
Database
ISI
SICI code
0021-8499(1993)33:4<20:SMRBC>2.0.ZU;2-T