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Results:
1-6
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Results: 6
Brands: The Opiate of the Nonreligious Masses?
Authors:
Shachar, Ron Erdem, Tülin Cutright, Keisha M. Fitzsimons, Gavan J.
Citation:
Shachar, Ron et al., Brands: The Opiate of the Nonreligious Masses?, Marketing science , 30(1), 2011, pp. 92-110
Advertising and Consumers' Communications
Authors:
Kuksov, Dmitri Shachar, Ron Wang, Kangkang
Citation:
Kuksov, Dmitri et al., Advertising and Consumers' Communications, Marketing science , 32(2), 2013, pp. 294-309
The Seeds of Negativity: Knowledge and Money
Authors:
Lovett, Mitchell J. Shachar, Ron
Citation:
J. Lovett, Mitchell et Shachar, Ron, The Seeds of Negativity: Knowledge and Money, Marketing science , 30(3), 2011, pp. 430-446
The Asymmetric Information Model of State Dependence
Authors:
Moshkin, Nickolay V. Shachar, Ron
Citation:
V. Moshkin, Nickolay et Shachar, Ron, The Asymmetric Information Model of State Dependence, Marketing science , 21(4), 2002, pp. 435-454
A Data Set of Brands and Their Characteristics
Authors:
Lovett, Mitchell Peres, Renana Shachar, Ron
Citation:
Lovett, Mitchell et al., A Data Set of Brands and Their Characteristics, Marketing science , 33(4), 2014, pp. 609-617
Correcting for bias in retrospective data
Authors:
Shachar, Ron Eckstein, Zvi
Citation:
Shachar, Ron et Eckstein, Zvi, Correcting for bias in retrospective data, Journal of applied econometrics , 22(3), 2007, pp. 657-675
Risultati:
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