Citation: Shankar, Venkatesh et N. Bolton, Ruth, An Empirical Analysis of Determinants of Retailer Pricing Strategy, Marketing science , 23(1), 2004, pp. 28-49
Authors:
Lilien, Gary L.
Roberts, John H.
Shankar, Venkatesh
Citation: L. Lilien, Gary et al., Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects, Marketing science , 32(2), 2013, pp. 229-245
Authors:
Divakar, Suresh
Ratchford, Brian T.
Shankar, Venkatesh
Citation: Divakar, Suresh et al., CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods, Marketing science , 24(3), 2005, pp. 334-350