CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods

Authors
Divakar, Suresh Ratchford, Brian T. Shankar, Venkatesh
Citation
Divakar, Suresh et al., CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods, Marketing science , 24(3), 2005, pp. 334-350
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
24
Issue
3
Year of publication
2005
Pages
334 - 350
Database
ACNP
SICI code