Authors: Shimp, Terence A. Dyer, Robert F. Divita, Salvatore F.

Citation: . Shimp, Terence A. et al., An experimental test of the harmful effects of premium-oriented commercials on children , Journal of consumer research Consumer research;JCR , 3(1), 1976, pp. 1-11

Authors: Shimp, Terence A. Stuart, Elnora W. Engle, Randall W.

Citation: . Shimp, Terence A. et al., A program of classical conditioning experiments testing variations in the conditioned stimulus and context , Journal of consumer research Consumer research;JCR , 18(1), 1991, pp. 1-12

Authors: Shimp, Terence A. Dyer, Robert F.

Citation: . Shimp, Terence A. et . Dyer, Robert F., The pain-pill-pleasure model and illicit drug consumption , Journal of consumer research Consumer research;JCR , 6(1), 1979, pp. 36-46

Authors: Stuart, Elnora W. Shimp, Terence A. Engle, Randall W.

Citation: . Stuart, Elnora W. et al., Classical conditioning of consumer attitudes: four experiments in an advertising context , Journal of consumer research Consumer research;JCR , 14(3), 1987, pp. 334-349

Authors: Shimp, Terence A. Kavas, Alican

Citation: . Shimp, Terence A. et . Kavas, Alican, The theory of reasoned action applied to coupon usage, Journal of consumer research Consumer research;JCR , 11(3), 1984, pp. 795-809